I’m writing this while sitting in Oakland, California. Seventy-two hours ago, I was in Texas. Tonight I will be in Los Angeles, meeting new people and learning industry tips from power-hitters in the business of podcasting. This is all new to me. Not the travel part, but rather the world of podcasting and the digital universe in which it exists. I’ve always been a handshake guy, not a guy accustomed to digital…anything. At least that used to be the case; my life has been changing quickly.
Many of my friends have asked me why I am starting this podcast. I have more than one reason, but here is a little story that became the driving factor. Two years ago, I was at a convention in Montana for the fair industry. While engaged in a wonderful conversation with a client of mine, another artist decided to join in. I introduced them. In a matter of three minutes, I watched a seasoned performer completely blow an opportunity with this client. It happened for a couple of reasons, but the bottom line is it shouldn’t have happened at all. I wanted to shake this person and knock them on the head with a copy of Dale Carnegie’s How to Win Friends and Influence People! I have seen this scenario unfold before; it’s nothing new. For some reason though, this particular incident had more of an impact. From all outward appearances, this person had it together: great act, beautiful brochures, quality marketing videos, solid business cards, the works! As I thought about it later, I recalled a little pearl of wisdom someone shared with me years ago: “You can swim 99% of the way across the lake and still drown.”
I know artists love to work on their craft, but sometimes I believe we get so busy, we forget to work on ourselves. My desire is to provide that opportunity with the podcast. Yes, I have things I want to share, but the best I can offer is the podcast itself because it’s about others. I believe listening to the stories and collected wisdom of those in our industry can bring unmatched value. I also believe that if we continue to grow as individuals, we will become better performers, also better business people. That combination translates into something very powerful – $$$. Yes, I hope this helps you make more money!
This is a new journey for me and I am humbled by the fact that you want to be a part of it. This project has been a huge investment of my most precious resource – time. My hope is that it reaches as many people as possible, with positive results. I highly encourage everyone to join in and share the podcast with others who you feel it would benefit.
Alan Bruess Tailgate Entertainer
“The best actors, I think, have a childlike quality. They have a sort of an ability to lose themselves. There’s still some silliness.”
~ Kenneth Branagh